Ako ste uspješno odradili prve dvije faze u kojima su kupci saznali za vas i uzeli vas u razmatranje i usporedbu s konkurencijom, vrijeme je da potencijalne klijente i kupce potaknemo na kupnju putem vaših kanala prodaje(web shop, telefon, e-mail) ovisno o vrsti poslovanja.
Ova faza ima nekoliko preklapanja s prethodnim fazama, a svaki potrošač drugačije odlučuje o kupnji. Netko treba dokaz ili “testimonial”, netko treba podršku ili više dodatnih informacija oko proizvoda ili usluge, a netko će radije uslugu isporbati u besplatnom periodu od 7 dana i nakon toga odlučiti.
– U ovoj fazi želite kupcu što više olakšati kupnju!
– Postoje li različiti načini plaćanja, pruža li vaša web stranica zaštitu od krađe podataka, mogu li ostvariti određene popuste, garancije, postoji li vremenski limit za ostvarenje kupnje?
– Za sve to Vam treba strategija i dobro razrađen sustav!
U ovoj fazi kreiramo oglase koji će se prikazati sukladno njihovom prethodnom pretraživanju i uspoređivanju s konkurencijom.
Na primjer, ovisno o pozicioniranju proizvoda ili usluge, ne možete na luksuzni brend ići s vrtoglavim popustima, jer rušite vrijednost proizvoda u očima dosadašnjih lojalnih kupaca.
Za uspješnu provedbu ove faze konverzije, za vas provodimo
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Kolačić | Trajanje | Opis |
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cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Kolačić | Trajanje | Opis |
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__fb_chat_plugin | never | This cookie is used to track the user's interaction with facebook chat widget. |
messaging_plugin_https://www.sofis-savjetovanje.hr/_141059136491457 | never | This cookie is used by Facebook to enable its chat widget functionalities. |
Kolačić | Trajanje | Opis |
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_gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
Kolačić | Trajanje | Opis |
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_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_9LGS69R53K | 2 years | This cookie is installed by Google Analytics. |
_gat_UA-40509966-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
Kolačić | Trajanje | Opis |
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_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
Kolačić | Trajanje | Opis |
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cli_bypass | 1 month | No description |
inbound_original_referral | never | No description available. |
inbound_referral_site | session | No description available. |
inbound_url_params | never | No description available. |
lead_session | session | No description available. |
page_views | never | No description available. |
perm | 5 months 27 days | No description available. |
sv | 5 months 27 days | No description available. |
wp_lead_uid | session | No description available. |